“Travel will still remain an integral part of the main Groupon app,” says Simon Goodall, VP/GM, Groupon Getaways.Īll the same, Groupon’s trying to push more people to its Getaways app. But for those who can’t face the idea of downloading yet another app, Groupon’ says they’ll still be able to see travel offers in the main Groupon app, too. Much like Mark Zuckerberg’s argument for why Facebook built a standalone Messenger app, there are extra features built into the Getaways app over time that you can’t get elsewhere. Getaways by Groupon, a free app for iOS and Android, bypasses Groupon’s wider focus on local merchant deals to focus only on travel packages and hotels (25,000 offers listed right now), similar to the Groupon site of the same name. Getaways squarely puts Groupon up against the likes of Hotel Tonight, Kayak, TripIt and others that help smartphone users plan trips. Daily deals site Groupon says that travel is its fastest growing business category, and today it is launching a new mobile app that it hopes will help it capitalize on that more.
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